Digitas Creates First-Ever Adobe Audience Manager DMP Certification

Las Vegas, NV

- Digitas, the Connected Marketing Agency, has partnered with Adobe to create the Audience Manager (AAM) Certification, the first and only certification of its kind in the data management platform (DMP) space.

- Adobe will be rolling out the AAM certification to its network of 500+ partners.

- Adobe selected Digitas based on its advanced skillset in DMP management and expertise in media tech and data and analysis.

- Digitas is one of 10 Global Alliance Partners with AAM experience and now becomes the first to reach Adobe Certified Expert status in AAM.

- The certification establishes a standardized process for assessing expertise in Adobe DMP; it tests a candidate’s familiarity with data ingestion, segmentation, and activation activities within the Adobe Audience Manager platform.

- According to ExchangeWire, 80% of agency-side media buying professionals in the US use DMP technology, recognizing it as a key component to increasing ROI from ad spend.

- “As we’ve seen a meaningful growth in our Audience Manager customer base in the last several years, it’s important to Adobe that we provide our customers and partners the right tools to assess DMP skills. By working with a great partner in Digitas to create this differentiated and unique certification, we are now able to grow our Audience Manager expert community — and thus further our customers’ ability to unlock ROI and fully utilize the DMP as a core asset in their experience-driven businesses.” – Ali Bohra, Director of Product Marketing, Adobe Audience Manager

- “Digitas was the ideal partner to build Adobe’s Audience Manager DMP Certification because of our unique skillset blend of media, technology, analytics and managed services for DMPs. This cross-functional expertise allowed Digitas to ensure the certification exam process was inclusive of the different roles, skills and areas of management necessary.” – Gregg McMullen, VP/Director, Technology, Digitas