Digitas Launches in México, Strengthening its Connected Network

México City , Mexico

Digitas, the Connected Marketing Agency, launches Digitas México, bringing together diverse expertise in data, strategy, creativity, media and technology. The opening strengthens and furthers Digitas’ commitment to helping brands better connect with people through their proposition of Truth. Connection. Wonder.

With the addition of Digitas México, Digitas now has 3,500+ employees in 22 countries and 35 offices. The agency has the largest team of Data & Analysis experts in the industry and is the number one buyer of digital media in the world, with 1,000 technologists driving connected, personalized experiences.

Digitas México has a team of 180 people and works with a diverse base of clients, including Apple, Facebook, PayPal and other global clients including American Express, Comcast, Delta Air Lines and Whirlpool.

Raúl Aguilar will lead Digitas México as Managing Director. Based in México City, he will report into Marta Ruiz-Cuevas, CEO of Publicis Groupe México.

Raúl Aguilar commenting on the news: "Digital transformation needs in México are accelerating faster than the market and brands can keep up. Today we are very excited to launch the best digital offering in Mexico, with Digitas, the best solution to integrate data, technology, creativity and marketing innovation".

Commenting on the Digitas México launch, Marta Ruiz-Cuevas said: "We are excited and optimistic about the Digitas México launch because it further strengthens the service offering that Publicis Groupe can provide to customers, with a more integrated strategy. I look forward to working in close collaboration with Raul, and his deep experience and contagious passion, to grow the business in México and help our clients to achieve ultimate ROI.”

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 22 countries and 35 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com

About Publicis Communications

Publicis Communications is one of the four solutions hubs of Publicis Groupe [Euronext Paris FR0000130577, CAC 40] alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees. Visit our website for more

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