Consumer banner blindness is a big challenge for brands. To increase the attention value of online bannering, DigitasLBi is introducing its latest innovation: 3D banners.
The first results are promising, says Nathan Coppens, Director Innovations at DigitasLBi: ‘We tested a 3D banner in an A/B test against a comparable 2D set. After a week, and with the same amount of impressions, the User Interaction Rare for the 3D banner was 20%, whereas the 2D banner stopped at 4%. In relation to Audi, focus is always on progress through technology. After the Audi A4 VR Experience, we created the next impactful innovation for a classic and static medium.’
DigitasLBi has, together with Mr. Ynk and Weborama, developed a banner campaign that makes 3D animation possible through the use of WebGL. The campaign ¬− for Audi Factory Wheel Sets − was rolled out on sites such as nu.nl and telegraaf.nl. The technology behind the banners and design that comes with it, invite the user to interact with them, and at the same time fights banner blindness.