Global marketing and technology agency DigitasLBi has promoted Lianne Dixon to the role of Client Service Director, International. The promotion follows the announcement that Global Client Services Director, Laurent Ezekiel is to take on the additional role of Managing Director, New York region (including Atlanta).
Dixon, who was previously Global Client Partner at DigitasLBi, joined the agency in 2011 as Associate Client Partner, running the agency’s Coca-Cola business. In 2012, Dixon became General Manager of DigitasLBi in Singapore, launching the agency’s first Asia-based office. She became Global Client Partner in 2011, with responsibility for global new business and client service as well as leadership on key accounts such as Unilever and GSK.
In her new role, Dixon will be responsible for growing DigitasLBi’s business globally, through winning new global clients and growing existing ones, and fostering exceptional client service across all DigitasLBi offices. She will also work to nurture and strengthen relationships with partner agencies within Publicis.Sapient and the wider Publicis Groupe network.
Dixon will report to Laurent Ezekiel, with a dotted line in to DigitasLBi’s International CEO, Ewen Sturgeon.
Prior to joining DigitasLBi, Dixon spent seven years at Ogilvy Worldwide, in London, Dublin and Cape Town.
Lianne Dixon, Client Service Director, International, DigitasLBi said: “I believe that our industry is on the cusp of huge change. Our clients are facing enormous challenges and these can only be solved by creating new ways of working. There has never been a more exciting time to work in digital as it becomes central to every client’s agenda, and I am thrilled to be part of Publicis Groupe and Publicis.Sapient, where digital is at the heart of all our work.”
Laurent Ezekiel, Managing Director, New York Region and Global Client Services Director, DigitasLBi said: “I’m delighted to promote Lianne into this new role. She’s a world-class operator who has a brilliant sensitivity for client needs. I’m looking forward to working with her as we continue to service our global clients and set the bar high for client services.”