Lyft has announced DigitasLBi San Francisco as its brand media agency to lead the brand’s media strategy and analytics.
DigitasLBi will focus on developing US media strategies and tactics designed to drive brand objectives for Lyft across media channels that include digital, social, print, and out-of-home. This will also include media planning, buying and support of Lyft’s marketing plans, data and analysis services.
“We’re energized to be partnering with Lyft to educate consumers about the benefits of ride-sharing and what it means to be a part of the Lyft community. Lyft not only invented ride-sharing—they also care about their people and the communities they impact, just like us. We’ll bring forth the data for a media approach that helps reach their growth goals." --Tony Weisman, CEO, DigitasLBi North America
Read more about the partnership here, on Adweek.
DIGITAS GLOBAL BRAND PRESIDENT