–Carlos Ricque, SVP, Creative, relocates from DigitasLBi New York to become the new creative lead for DigitasLBi San Francisco, home to eBay, Taco Bell, Sony PlayStation, Pandora, PIRCH and others.
–Carlos’s team won a Grand Prix for “Take it From a Fish” for Astrazeneca, as well as a Silver and a Bronze for its related films at the 2015 Cannes Lions. The campaign was also honored with multiple CLIOs and is one of the top five performing Twitter campaigns ever in the category.
–He’ll join two other DigitasLBi executives as a jury member at the 2016 Cannes Lions International Festival of Creativity.
–Carlos began his career writing tray-liner copy for a fast food restaurant. He kept at it, and over the years created on-and offline campaigns for such clients as Coca-Cola, Panama Tourism, Delta Airlines and Verizon.
–He replaces Eric Dean, who left the advertising industry to pursue his passion of becoming a ranch owner in Joshua Tree National Park.