Publicis Groupe Bolsters Digital Capabilities by Launching Digitas in Dubai

Dubai, United Arab Emirates

Publicis Groupe has launched Digitas, the Connected Marketing Agency, in the Middle East. The agency will provide brands in the Middle East with access to their diverse expertise across data, strategy, creative, media, and technology all under one roof.

Based in Dubai, the 50 person team will service existing clients including GlaxoSmithKline, Renault Middle East, Emaar Hospitality Group, Lactalis Group and Bolton Group Middle East to name a few.

Digitas Dubai will be led by Tony Wazen, Chief Executive Officer Middle East, who will report to Raja Trad, Chairman Publicis Groupe MEA and Jane Lin-Baden, Managing Partner Asia Pasific, Publicis Groupe.

Raja Trad said: “Digitas presents a tremendous opportunity to build upon the excellent progress Publicis has been making as a digital marketing hub in recent years. Thanks to our ability to activate campaigns on the ground, create authentic experiences across platforms and execute media strategies for our clients, Digitas is a force to be reckoned with.”

Tony Wazen said: “Digitas is uniquely able to bring together diverse capabilities through connecting media with data, technology, and create experiences to win in the moment that count. Our customer-first approach, is built on a data driven understanding of real-world consumer behaviors, helping to connect brands with consumers in meaningful ways by enabling the actions, and providing the content that is most likely to engage.”

The Dubai office launch further extends the Asia Pasific expansion that Digitas started last year, with openings in Shanghai, Kuala Lumpur and Bangkok.

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 21 countries and 34 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit