Digitas to be a part of Publicis Groupe Bulgaria with full suite of digital capabilities – data, strategy, creativity, media and technology
Yesterday morning, a white unicorn made an unexpected appearance outside the metro station of Sofia Business Park, exciting commuters and passers-by. As a mascot of Digitas, the unicorn installation marks the official launch of the Digitas’ latest office in Europe, and the birth of Digitas Sofia’s unique Unicorn for the market. Digitas will be a part of Publicis Groupe Bulgaria, one of the leading communication groups in the country. A global brand with 34 offices in 22 countries, Digitas is the Connected Marketing Agency that aims to bring Truth, Connection and Wonder to the Bulgarian market.
- Truth is about data, being informed by real human behavior, about creating authentic experiences inspired by human insights and maintaining transparency in our practices.
- Connection with clients. Digital experts who work with other sister agencies in Publicis Groupe and make connections between brands and consumers, between an idea and an outcome.
- Wonder is about being curious about the motives behind consumer behavior. A sense of what’s possible. Ideas that excite, open eyes, and move people in transformational ways.
“I’m pleased to welcome Digitas into the Publicis Groupe Bulgaria’s family. The Digitas network brings the capabilities and resources that enhances our ability to deliver on the marketing and business transformation work we do for our clients. Digitas’ identity of data-driven strategies, innovative technology, direct response media and creative business solutions allow us to reinforce our current position as an agent of business transformation for our clients and a pioneer of digital communications and innovations,” said Nikolay Nedelchev, CEO of Publicis Groupe Bulgaria.