Publicis.Sapient Named a Leader in IDC MarketScape: Worldwide Retail Digital Marketing Technology Services


DigitasLBi and SapientRazorfish Recognized for Enabling Retailers to Drive Business Transformation

Publicis.Sapient, part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40], has been recognized as a Leader in the 2017 IDC MarketScape for Worldwide Retail Digital Marketing Technology Services. The report validates Publicis.Sapient’s unique ability for clients to benefit from its deep industry expertise while unlocking the best capabilities from DigitasLBi and SapientRazorfish – two leaders with a long history of helping companies evolve by putting digital at the core.

The IDC MarketScape evaluated Publicis.Sapient and six other service providers on criteria for successful delivery of services that help retailers digitally transform their omni-channel marketing technologies. With a focus on helping retailers respond to the increasingly connected customer, Publicis.Sapient was positioned as a Leader due to strengths in omni-channel customer engagement strategy and implementation services that complete customer journey management into store design, mobile devices, digital displays and content delivery.

"Publicis.Sapient, with its two digital pioneer brands, SapientRazorfish and DigitasLBi, is one of the leading digital transformation partners for retailers. With a strong track record of innovation and deep capabilities in omni-channel customer engagement strategy and implementation services, Publicis.Sapient continues to be one of the foremost players helping high-profile and enterprise-class clients achieve their digital business transformation objectives,” said Greg Girard, Program Director, World-Wide Omni-Channel Retail Analytics Strategies, IDC Retail Insights.

Publicis.Sapient was also noted for its ability to innovate for clients at scale through the development of products and services and an integrated experience architecture for implementation flexibility and the rationalization of its partner-based IP development. Recent product and service innovations include Razorshop, an omni-channel retail experience platform developed with Adobe; real-time customer engagement platform; a global network of "Emerging Experience Innovation" labs; start-up outreach program; and a technology investment and innovation division. 

“Retailers are grappling with how to become more digitally driven by putting their customers at the core of their business models and need partners who are able to help them transform at scale. We’re honored for Publicis.Sapient – and our brands DigitasLBi and SapientRazorfish – to receive this recognition by the IDC MarketScape as futher validation of our connected capabilities,” said Alan Wexler, Co-CEO of Publicis.Sapient.

Sources: *IDC Marketscape Worldwide Retail Digital Marketing Technology Services, doc #US42556916,May 2017

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of vendors can be meaningfully compared. The framework also provides buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective.