Agency receives highest scores for Creative and Media
–Digitas, part of the Publicis.Sapient platform, The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder., has been named for the third consecutive year as a Leader in Gartner, Inc.’s newly published “Magic Quadrant for Global Digital Agencies” report. The report evaluated 21 digital agencies based on 15 different criteria.
–Digitas achieved the highest overall position for its ability to execute in the Magic Quadrant for Global Digital Marketing Agencies proving to leverage Publicis' broad internal agency network and external partnerships.
--“From our view, this year the agency’s clients note that Digitas excels in the areas of creative and media services. We see it as a welcome validation from the clients we deliver for every day, and from a premier analyst organization who has sight into the landscape of today’s digital market field of players,” said Michael Kahn, Global Brand President, Digitas. “As The Connected Marketing Agency, it’s important for us to work seamlessly across capabilities, to achieve ambitious outcomes through ideas that excite, provoke and inspire. We’re thrilled to attain our highest ranking yet.”
–SapientRazorfish, also part of the Publicis.Sapient platform, again joined Digitas in the Leaders quadrant. This is the second year SapientRazorfish has been recognized since its inception in 2017 which demonstrates the overall strength and capabilities of Publicis.Sapient in helping clients transform in a digitally disrupted environment.
–Gartner defines Magic Quadrant “Leaders” by the following:
Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world. Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, production ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics.
—Click here to read the Gartner 2018 Magic Quadrant report.
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