With Speed, Start-Up Approach, and (Mobile) Solutions at Core
Jointly Led by Strategy and Experience Design Leads, Cathy Butler and Andrew Carlson
DigitasLBi announces today that Cathy Butler and Andrew Carlson are each being elevated to Executive Vice President, and will co-lead the agency’s Digital Products & Services (DP&S) group. Cathy Butler, formerly SVP, Group Director and Head of Account Management for NY/ATL, will continue to report into Laurent Ezekiel, MD, NY Region. Andrew Carlson, formerly SVP, Experience Design, will continue to report into Ronald Ng, Chief Creative Officer, NA. Both will remain based in New York.
“Cathy and Andrew are a dynamic duo with virtuoso ability to build transformational digital products and services—from apps, to bots, to whatever owned experiences we can imagine. They’ve been instrumental in consistently delivering award-winning work within real-world time and budget constraints. As network-wide leaders of our DP&S efforts, they will ensure that our best ideas, know-how, and tools are shared amongst all of our clients’ digital product development.” – Doug Ryan, President, DigitasLBi NA
Speed to Real
The Digital Products & Services team operates as a startup with the agency, powered by an urgency to put real products in the hands of real customers as quickly as possible. Using Speed to Real, DigitasLBi’s process for developing branded digital experiences in a disciplined time-frame, the team creates apps, bots, websites, connected commerce experiences, and in-store installations. How it works: a lean, nimble, cross-capability agency team collaborates closely with the client to test and build fully-functional prototypes that bring their vision to life, all in 10 days or less.
Since its inception, the team has created digital products and services for clients, including several firsts:
– Taco Bell Mobile App: the first QSR restaurant mobile app, promoted with a blackout across all mobile platforms.
– Teladoc Mobile App: An Uber for doctors. Winner of OMMA Mobile App Award and One Show Gold.
– Dunkin’ Donuts Mobile Ordering App: A new, national, on-the-go ordering mobile app, allowing DD Perks® Rewards Program members to order and pay in advance with their smartphone and skip the line in-store. Promoted via the #WTFast campaign, featuring the world’s fastest flying woman making the world’s fastest Dunkin’ run.
– Pitney Bowes global website: the DP&S team transformed Pitney Bowes’ digital blueprint, delivering a responsive site that services 19+ countries in eight languages.