Data and Innovation to Drive Marketing Strategy for the Hit Broadway Musical
DigitasLBi announces today that it has won consolidated U.S. marketing activities for School of Rock – The Musical. The assignment includes U.S. Digital Media, Content, Creative, and Analytics, and will be managed by DigitasLBi New York. School of Rock – The Musical is produced on Broadway by Andrew Lloyd Webber for The Really Useful Group, Warner Music Group, the Shubert Organization, and The Nederlander Organization.
“We’re a new, innovative show, with license to explore cutting-edge ways to reach and excite our growing audience base. DigitasLBi’s dynamic data-centric approach embodies modern marketing thinking. We’re excited to venture into this innovative partnership and explore new strategies.”- Philip Day, Head of Marketing, The Really Useful Group Ltd
“We’re thrilled to partner with School of Rock. We applaud them for choosing a new path and leveraging data to drive their innovation and growth goals. We think it’s a game-changing move and can’t wait to get started.” – Laurent Ezekiel, Managing Director, NY Region, DigitasLBi.
School of Rock – The Musical is inspired by the 2003 hit film of the same name. The show opened on December 6, 2015, and in 2016 was nominated for four Tony Awards, including Best Musical, Best Score, Best Book, and Best Leading Actor in a Musical. THE REALLY USEFUL GROUP (Producer) is Andrew Lloyd Webber’s theatre-producing and rights-licensing company and controls the theatrical rights for all of Andrew’s works, including The Phantom of the Opera, Cats, Jesus Christ Superstar, Evita, Sunset Boulevard and School of Rock. The Really Useful Group reached more than 20 million people across the globe last year, and in 2016 continues to work across film, television and theatre as it produces and develops new projects and partnerships worldwide alongside its ongoing work in education, amateur licensing and music publishing.