Nutrilite, the global leader in the vitamin and dietary supplement category, has chosen Digitas, The Connected Marketing Agency, as its U.S. Agency of Record to connect the brand with millennials in a social-first storytelling approach. The partnership will bring multi-channel marketing campaigns and brand experiences to markets across North America, Latin America, EMEA and APAC. The business will be led out of Digitas San Francisco.
Digitas will focus on connecting the brand with new audiences by partnering in digital transformation, creating social-first storytelling with tailored messaging and experiences that put both consumer and independent Amway Business Owners at the center. The scope of work taps multiple agency capabilities across Account Management, Project Management, Creative and Creative Strategy, Tech, and Production.
“This new partnership will bring a truly creative global perspective by tapping talent from Digitas and Publicis to ensure the Nutrilite brand continues to win as a global leader in healthy living. We’ll create connected marketing experiences across capabilities and adapt them to the needs of individual markets.” -- Kingsley Taylor, Managing Director, Digitas San Francisco