Connected Technology

We believe marketers can fuel growth with data and content when they develop processes and capabilities around an integrated Marketing Technology (MarTech) and AdTech stack. 

Our expertise is at the center of AdTech and Martech, helping marketers drive growth, acquire new customers and improve customer satisfaction. 

We are organized into three different lanes to support this mission: 

Data Engineering

Our Point of View: As tracking cookies and techniques become obsolete, it is essential for marketers to connect their adtech & marketing stacks with 1st and 3rd party data to deliver actionable insights. 

Key Capabilities

- Match data and report on performance across channels

- Close the gap between insights and activation

- Automate repeatable processes and reduce error rates

- Identify relevant and contextual content that will increase conversion

- Identify patterns and anomalies in customer behavior with ML

Marketing Communications

Our Point of View: Despite years of heavy investment, marketers still lack intelligent, self-service tools to reach customers with relevant & contextual messages across channels. 

Key Capabilities

- Proprietary “Fitness Test” to audit the data, tools and processes necessary for a high performing ecosystem

- Partner from strategy to implementation on customer experience platforms

- Intelligently connect content and creative across owned and paid media

- Develop future-forward architectures that adapt to the evolving number of new channels

Emerging Technology

Our Point of View: New technologies are reshaping the consumer journey at every step. Navigating forward requires strategic, multi-disciplinary planning. 

Our Mission: Paint the future through emerging technology and help our clients take steps to get there. 

What We Do:

- We blend the physical and digital to create immersive brand experiences through Truth. Connection. Wonder.

- At our core, we solve real business challenges with strong partnerships and innovative solutions. 

Technology Disciplines at Digitas

Engineering

- Solution Architecture

- Application Architecture

- Front-End Development

- Software Engineering

- Data Engineering

- QA Engineering (Automation)

- Release Management

Digital Product Management

- Technology Strategy & Consulting

- Technical Management

- Requirements Gathering

- User Story Development

- Technical Product Owners

- Quality Assurance

Marketing Operations

- Marketing Automation

- Solution Engineering

- CRM/Marketing Automation program management

- Change Management &  Governance

Managed Services

- Marketing Automation

- CRM platform consulting

- Solution Engineering

- CRM/Marketing Automation program management

- Change Management & Governance

Like what you see?

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LET'S CONNECT

Like what you see?

Have questions? Thoughts? Requests?

LET'S CONNECT

Go Straight to MK

DIGITAS GLOBAL BRAND PRESIDENT