Benchmarking the online presence of sofa company ScS to reach sales targets and increase footfall.
Online Retail Award Nomination 2014: Home & Garden
ScS is a leading sofa company from the UK. As a challenger they always look for ways to expand their position in the market. They needed a website to fit said proposition and to increase online sales to 10% of their total sales.
Our biggest challenge was giving visitors enough confidence to buy online. By using inspiring photography, showing how a sofa looks at home and depicting details of the fabric and the stitching, we tackled it. We also added chat, mail and phone possibilities to contact ScS in one click.
After going life there was an immediate uplift in the main KPI’s. The conversion rate increased, traffic increased, engagement increased and the average order value increased. The client was happy and remains so, as they are one of our esteemed partners to this day.
DIGITAS GLOBAL BRAND PRESIDENT