Programmatic Senior Executive

DETALLES

Programmatic Account Manager

Data-driven, programmatic media buying is growing, and as it grows, so does DigitasLBi’s world-class team of programmatic specialists. They’re responsible for keeping a pulse on the constantly evolving media landscape, where Display, Video, Mobile and Native are all increasingly addressable, and they stay on top with a deep understanding of software platforms, data and targeting strategies and analytical skills.

To help with this, we’re looking for a Programmatic Activation Manager —someone who support the display account managers and other programmatic team members to deliver impactful campaigns for our clients. Sound like you? Read on.

What you’ll do:

  • Be responsible for working with the Display account teams to recommend appropriate programmatic strategies and identify suitable approaches for creating and deploying campaigns
  • Provide clear recommendations for agency planning teams in response to brief
  • Work with internally managed buying platforms to activate campaigns
  • Monitor and analyse performance to provide recommendations on approaches to drive improvement
  • Liaise with DigitasLBi’s programmatic suppliers in order to drive innovation and continuous improvement
  • Work with the Data & Analytics team to pull reports from relevant tracking and reporting systems
  • Provide supporting reports and insights to the Display team for ongoing client servicing purpose

What you’ll bring:

  • The ability to engage with clients and other team members to effectively and confidently communicate programmatic strategies and performance feedback
  • Problem solving and trouble shooting skills with the ability to identify and escalate as necessary
  • An understanding of programmatic capabilities and how to define, segment and target people online across various DSP platforms and channels
  • Knowledge of the various targeting methods and their suitability for addressing different campaign requirements is required
  • Knowledge of the various data providers and inventory trading solutions is desirable
  • A clear approach to analytical thinking, campaign strategy and data analysis

What we’ll bring

A unique chance to work with great clients in an award winning digital agency. You’ll have the opportunity to work with creatively minded people who make brands count and continue to produce amazing work for clients.

An excellent opportunity to join a thriving and growing media department working with talented people whilst giving you the tools to develop your career.

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, nationality, gender, sexual orientation, age, marital or disability status.

If you’re keen on applying hit the ‘apply now’ link.

 

Sobre Digitas

Digitas es La Agencia de Marketing Conectada, totalmente comprometida con ayudar a las marcas a conectar con las personas a través de la AUTENTICIDAD. CONEXIÓN. IMAGINACIÓN. Nuestro completo y diversificado equipo se compone de expertos en data, estrategia, creatividad, media y tecnología que trabajan de forma integrada y conectada para generar vínculos que marcan la diferencia y dan respuesta a la necesidades de nuestros clientes a través de ideas que emocionan, provocan e inspiran. Somos curiosos y muy claros, siempre basándonos en el comportamiento de las personas para generar verdaderas conexiones entre marcas y usuarios, clientes y partners, ideas y resultados. Digitas está presente en más de 25 países en los seis continentes y forma parte de Publicis Media, uno de los cuatro hubs dentro del Grupo Publicis, quien está presente en más de 100 países y está formado por cerca de 80.000 profesionales. Si quieres conectar con nosotros y saber más, visita www.digitas.com.