Media Account Manager - PPC

DETALLES

Role Summary

The PPC Manager is responsible for assisting with the management of a portfolio of paid search clients; to support Account Managers and Senior Account Managers in the daily management of paid search campaigns; to assist in the development/improvement of Digitas’ paid search offering as part of Digitas’ overall digital marketing offering.

Responsibilities:

  • Demonstrate clear and thorough understanding of PPC advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
  • Deliver in-depth analysis to understand performance beyond top line metrics
  • Agree with the clients/internal stakeholders on targets and how best to achieve them.
  • Have experience using Search tools (Google Ads, Search Ads 360, Bing AdCenter etc.)
  • Keep up to date with the media industry and provide opinions and thought leadership to the rest of the agency
  • Work with internal teams as needed to estimate budgets and volumes for prospective client proposals
  • Responsible for bid management, keyword research and specific country targeting. Optimize campaigns with text for ads, etc.

CUALIFICACIONES

  • Proven track record of similar PPC role or PPC campaign management, and can demonstrate improving performance and ROI
  • Experience with natural search planning and implementation
  • Strong experience in running international accounts, ideally in the travel sector.
  • Google Analytics and advanced Adwords Editor knowledge
  • Deep experience using keyword research tools
  • Advanced Excel and experience using agency-level PPC campaign management platforms

Sobre Digitas

Digitas es La Agencia de Marketing Conectada, totalmente comprometida con ayudar a las marcas a conectar con las personas a través de la AUTENTICIDAD. CONEXIÓN. IMAGINACIÓN. Nuestro completo y diversificado equipo se compone de expertos en data, estrategia, creatividad, media y tecnología que trabajan de forma integrada y conectada para generar vínculos que marcan la diferencia y dan respuesta a la necesidades de nuestros clientes a través de ideas que emocionan, provocan e inspiran. Somos curiosos y muy claros, siempre basándonos en el comportamiento de las personas para generar verdaderas conexiones entre marcas y usuarios, clientes y partners, ideas y resultados. Digitas está presente en más de 25 países en los seis continentes y forma parte de Publicis Media, uno de los cuatro hubs dentro del Grupo Publicis, quien está presente en más de 100 países y está formado por cerca de 80.000 profesionales. Si quieres conectar con nosotros y saber más, visita www.digitas.com.