Senior Copywriter


Creative Work

  • Meet with the Accounts and Planning teams to discuss the client requirements
  • Work closely with ECD to assign creative team(s) to work on creative brief
  • Recognise the importance of understanding the client’s business, product or brand in order to deliver creative solutions which are relevant to the client’s business / brand as a whole
  • Brainstorm visual and copy ideas with other members of the creative department
  • Review materials and information from client and strategize production factors to determine most desirable presentation concept
  • Is  a  point  of  origin  for  strong  conceptual  and  strategic  directions  to  meet  the communication needs of our clients/brands whilst maintaining the brand’s truth
  • Respect  the  line  between  creative  expression  and  commercial  reality  to  ensure delivery of the right creative solution
  • Ensure development of ideas/concepts capable of delivery and implementation in multiple channels
  • Create and develop a brand idea over time and become the ‘guardian’ of that brand idea
  • Provide constructive, specific and intelligible feedback in creative reviews
  • Use personal expertise to draw out the best possible creative ideas to deliver against creative brief ‐ focus the team's ideas to come up with a relevant and beautiful solution to the client's brief
  • Contribute to raising the overall creative standards for the agency
  • Produce high profile, effective and award winning work for clients thereby helping to raise the overall creative standards of the agency and attract new brands and clients
  • Keep up to date with new technologies, rapidly evolving cultural and social trends to ensure our clients benefit from ideas relevant to the target audience and improved creative output
  • Develop digital knowledge and skills across the department and agency
  • Maintain the highest standards of creativity and quality throughout the development and implementation of all work

Client Management

  • Present innovative creative ideas and concepts to client; provide stimulus to help client visualise the creative idea
  • Build a strong rationale for selling‐in creative work ‐ prepare to fight to retain integrity of core concept and provide the appropriate rationale for defence
  • Modify creative concept, if necessary, until the client is satisfied
  • Present final creative ideas to client; ensure client is on board with creative idea
  • Absorb all aspects of the client's business, understand the local market trends and external factors and then identify creative opportunities
  • Regularly counsel clients on creative issues ‐ be a respected advisor
  • Partner  with   Business  Directors  to   ensure  ultimate  quality,   profitability,  and  client satisfaction on assigned campaigns
  • Provide direction to a compelling creative strategy or solution

Business Development

  • Collaborate with Business Directors to identify new business opportunities with existing clients and prospects
  • Attend strategy meetings for new business
  • Provide  the  overall  vision  for  the  creative  approach  in  a  pitch  together  with  Business Directors/Account Director


The right candidate will need to possess the following:

  • A creative lead who is eager to raise the bar and exceed client expectations, doesn’t settle for the average
  • Has the personality to develop thriving client relations and can lead creative presentations
  • Strong conceptualisation and smart thinking skills
  • Has regional exposure and understands regional markets
  • Prior experience in FMCG, alcohol brands preferred

Sobre Digitas

Digitas es La Agencia de Marketing Conectada, totalmente comprometida con ayudar a las marcas a conectar con las personas a través de la AUTENTICIDAD. CONEXIÓN. IMAGINACIÓN. Nuestro completo y diversificado equipo se compone de expertos en data, estrategia, creatividad, media y tecnología que trabajan de forma integrada y conectada para generar vínculos que marcan la diferencia y dan respuesta a la necesidades de nuestros clientes a través de ideas que emocionan, provocan e inspiran. Somos curiosos y muy claros, siempre basándonos en el comportamiento de las personas para generar verdaderas conexiones entre marcas y usuarios, clientes y partners, ideas y resultados. Digitas está presente en más de 25 países en los seis continentes y forma parte de Publicis Media, uno de los cuatro hubs dentro del Grupo Publicis, quien está presente en más de 100 países y está formado por cerca de 80.000 profesionales. Si quieres conectar con nosotros y saber más, visita