In its constant search to offer its clients integrated Digital solutions and best in class capabilities, Publicis Groupe announced today the launch of Digitas in Latin America. Digitas is The Connected Marketing agency relentlessly committed to helping brands better connect with people through Truth, Connection and Wonder. Earlier this year Digitas removed the “LBi,” and defined a new brand proposition rebranding across the globe. That momentum has now arrived in Latin America as Digitas officially launched and opened its doors in Argentina, Colombia and Peru. “Publicis Groupe is known as the leader in Digital transformation at a Global level. Launching Digitas is a unique opportunity because we are able to bring together our diverse capabilities to make better Digital connections and realize ambitious outcomes in these markets. This will further strengthen our footprint and the services we can deliver to our clients as our data, strategy, creative & content, media, and technology experts uncover and act on the truths that help brands better connect with people” said Monica Gadsby, CEO Publicis One Latin America.
Digitas in Latin America has already experienced organic growth and is already working with clients such as Diageo, Interbank, Beiersdorf, Mondelēz, Sura, Visa, Renault and Puntos Colombia. The team in Argentina will be led by Managing Director Franco Luca, in Colombia by Managing Director Luis Pittol, and in Peru by CEO Carmen Corrales. All of the above are newly-appointed leaders of Digitas and are already in their new roles and are fully operational in their respective markets.
“Digitas is a brand of unrivalled passion and diversity of talent, all under one roof. We now take the world stage united in name, in belief, and in the unique value we bring to our employees, to clients, and to Publicis Groupe. With ‘Truth. Connection. Wonder.’ As our strategic guidepost for the work we do, the people who do it and the culture that enables it, we believe we’re positioning Digitas for sustainable growth in 2018 and beyond.” Michael Kahn, Global Brand President, Digitas