Digitas at CES 2025

What's Shaping the Next Normal?

JANUARY 6 - JANUARY 9, 2026

LAS VEGAS, NEVADA

For more than fifty years, CES has been the global stage where audacious ideas meet transformative technology, shaping the future and inspiring what’s possible. As innovation accelerates faster than ever, brands are seizing the moment to push boundaries and redefine networked experiences.

CES 2026 arrives with the theme "Invent Tomorrow," shining a spotlight on the technologies, trends, and breakthroughs that will shape the world of tomorrow. Our Digitas experts are at the forefront, delivering in-depth coverage and thought leadership on the innovations driving brand evolution. From AI and immersive experiences to connected mobility, sustainable tech, and inclusive solutions, we’re uncovering the insights brands need to stay ahead—and why these innovations matter now.

Unlocking CES for Brands

THE BEST OF CES 2026 WEBINAR

Digitas experts share their unique CES perspectives and analyze the show's most key moments, bringing you the hottest takes, the biggest trends, and the game-changing innovations that will shape 2026. Registration coming soon!

Inventing What's Next: Brand Experiences

Show Floor Tours with Verge + Vox Media

Coming soon!

Future Feast with CNET’s Brian Cooley

WEDNESDAY, JANUARY 7TH | 9AM - 11AM PT

Sadelle’s, Bellagio

Join us for breakfast and bold conversation—where pancakes meet possibility.

Kick off your day at this invite-only event as we dive into the ideas and breakthrough technologies buzzing through the halls at CES 2026. In this closed-door setting, you’ll have the chance to interrogate what these innovations mean for your brand alongside our special guest, CNET’s Editor-at-Large and industry luminary, Brian Cooley.

From the evolution of AI to connected mobility, automotive advances, the rise of sustainable innovation, and beyond—we’ll unpack how these shifts are redefining brand experiences, reshaping consumer expectations, and fueling growth in the networked era.

Register here.

3PS Unveiled

TUESDAY, JANUARY 6TH | 4PM - 6 PM PT

Bellagio Spa Towers

Step into the future of search. Be among the first to witness the premiere of 3PS, the industry’s first third-party, data-driven search product.

Until now, paid search audiences were very generic 3P in market audiences or your well-known 1P audiences. Enter 3PS: introducing advanced third-party data tailored audiences that work for you to meet business goals through stronger signals, smarter targeting, and elevated ROI.

Join Microsoft, Digitas, and Epsilon for an exclusive CES event for demonstrations, conversation, and refreshments. RSVP below to be part of the next chapter in data-driven marketing.

RSVP here.

Available Client Products

Digitas Access Pass

Coming soon!

Accelerator Workshop

Coming soon!

If interested in these exclusive offers, please reach out to communications@digitas.com.

The Morning Show and Beyond

Craving more CES content? Watch our daily morning show on Digitas’ LinkedIn as our experts unpack the best of CES, providing individual insights and findings around the show floor.

Want more? Subscribe to Digitas’ LinkedIn blog, The Dose, to read our experts' and follow our social channels for The CES You Don’t See – additional behind-the-scenes takes on Digitas’ TikTok and Instagram.

Big Stages. Bold Ideas. Digitas Voices.

Monday, January 5

Streaming Strategies: Platform Innovation, Advertising & Brand Loyalty

4 PM – 4:40 PM | Aria, East Level 1, Joshua 9 | Featuring Chief Solutions Officer, Melissa Berger 

Millions of viewers, more than ever, are immersed 24/7 with video screens. Big Tech has teamed with media, advertising and Hollywood and a new industry has been unleashed. Additional session information here.

Our CES Innovation Experts