Creative Director


The Mission :

The Creative Director has full responsibility for the creative management of the brands with which they are entrusted ‐ the creation, presentation and execution of innovative and daring communications campaigns for our clients. It is a key role in terms of delivering success for our clients and maintaining and growing a strong and mutually profitable client/agency relationship, but also in helping to build the agency's creative reputation.

The Scope :

Under  minimal  guidance,  the  Creative  Director  is  responsible  for  the  creative work produced for one large account or several smaller accounts. Heads development and delivery of major advertising campaigns. Gives presentations to key client contacts. Collaborates with account management colleagues to ensure effective campaign development and execution. Assists with business development activities on assigned accounts, as well as identifying and pursuing new business development opportunities. Supervises junior levels of creative staff assigned to these accounts.

Creative work

  • Meet with the account team and Planning to discuss the client requirements
  • Work closely with ECD to assign creative team(s) to work on creative brief

  • Recognise the importance of understanding the client’s business, product or brand in order to deliver creative solutions which are relevant to the client’s business / brand

    as a whole

  • Brainstorm visual and copy ideas with other members of the creative department

  • Review materials and information from client and strategize production factors to determine most desirable presentation concept

  • Is  a  point  of  origin  for  strong  conceptual  and  strategic  directions  to  meet  the communication needs of our clients/brands whilst maintaining the brand’s truth

  • Respect  the  line  between  creative  expression  and  commercial  reality  to  ensure delivery of the right creative solution

  • Ensure development of ideas/concepts capable of delivery and implementation in multiple channels

  • Create and develop a brand idea over time and become the ‘guardian’ of that brand idea

  • Provide constructive, specific and intelligible feedback in creative reviews

  • Use personal expertise to draw out the best possible creative ideas to deliver against creative brief ‐ focus the team's ideas to come up with a relevant and beautiful solution to the client's brief

  • Contribute to raising the overall creative standards for the agency

  • Produce high profile, effective and award winning work for clients thereby helping to raise the overall creative standards of the agency and attract new brands and clients

  • Keep up to date with new technologies, rapidly evolving cultural and social trends to ensure our clients benefit from ideas relevant to the target audience and improved creative output

  • Develop digital knowledge and skills across the department and agency

  • Maintain the highest standards of creativity and quality throughout the development and implementation of all work

  • Build on the agency's reputation for igniting the right conversational for clients

Client management

  • Present innovative creative ideas and concepts to client; provide stimulus to help client visualise the creative idea

  • Build a strong rationale for selling‐in creative work ‐ prepare to fight to retain integrity of core concept and provide the appropriate rationale for defence

  • Modify creative concept, if necessary, until the client is satisfied

  • Present final creative ideas to client; ensure client is on board with creative idea

  • Absorb all aspects of the client's business, understand the local market trends and external factors and then identify creative opportunities

  • Regularly counsel clients on creative issues ‐ be a respected advisor

  • Partner  with   Business  Directors  to   ensure  ultimate  quality,   profitability,  and  client satisfaction on assigned campaigns

  • Provide direction to a compelling creative strategy or solution


  • Regularly attend all pre‐production meetings, with agency departments and client, on all projects

  • Choose the photographer, illustrator, voice‐over, cast talent, film‐maker/director to work on campaign(s); select the music for client’s product

  • Visit and assess locations for potential shoots; select props/wardrobing

  • Provide ongoing direction to Designer and the selection and/or refinement of the final creative product

  • Ensure that all projects irrelevant of the client, brand or budget are produced to an excellent standard

  • Liaise between director, TV Producer, Account Director to ensure production is all to client expectations and to agreements in PPM (pre‐production meeting)

  • Provide ongoing direction to Designer and the selection and/or refinement of the final creative product
  • Ensure that all projects irrelevant of the client, brand or budget are produced to an excellent standard
  • Liaise between director, TV Producer, Account Director to ensure production is all to client expectations and to agreements in PPM (pre‐production meetings)
  • Oversee the final edit of all adverts for presentation to the client
  • Present final edited version to client for approval

Business Development

  • Collaborate with Business Directors to identify new business opportunities with existing clients and prospects
  • Attend strategy meetings for new business
  • Provide  the  overall  vision  for  the  creative  approach  in  a  pitch  together  with  Business Directors/Account Directors

Management/team development

  • Work with Executive Creative Director to ensure the appropriate creative resources are brought together to achieve innovative creative solutions for client campaigns
  • Develop others to generate conversation changing ideas that continually contribute to a brand's success
  • Form a productive and successful creative partnership to conceive, develop and produce effective communications campaigns for clients
  • Build, manage and develop team members careers ‐ identify opportunities for growth
  • Provide regular constructive feedback to direct reports
  • Inspire and encourage creativity
  • Meet with creative teams to check the status on current projects and assign new projects
  • Ensure creative teams delivery creative solutions to deadlines and within the scope of the budget

Management of budgets & timings

  • Produce award winning creative work that gets results (within strict time allocations and within budget)
  • Support the traffic/production process and adhere to any time planning agreed with Creative Services ‐ briefing, creative time, interim reviews and final reviews
  • Maintain an awareness of budget limitations/project profitability and ensure creative solutions work within these limits


Creative Excellence

  • Is a major contributor to making creative solutions that ignite the right conversations

Communication Skills

  • Excellent command of the local language

  • Strong communications skills, both verbally and in writing

  • Able to effectively present information, is able to engage audiences, deal with questions, exudes confidence and provide cohesive and persuasive rationale for campaign approaches

Client Relationships

  • Able to work with and sell great creative ideas to all levels in both multinational and local client organisations

People and Teams

  • Demonstrates professional respect with all team members

Sobre Digitas

Digitas es La Agencia de Marketing Conectada, totalmente comprometida con ayudar a las marcas a conectar con las personas a través de la AUTENTICIDAD. CONEXIÓN. IMAGINACIÓN. Nuestro completo y diversificado equipo se compone de expertos en data, estrategia, creatividad, media y tecnología que trabajan de forma integrada y conectada para generar vínculos que marcan la diferencia y dan respuesta a la necesidades de nuestros clientes a través de ideas que emocionan, provocan e inspiran. Somos curiosos y muy claros, siempre basándonos en el comportamiento de las personas para generar verdaderas conexiones entre marcas y usuarios, clientes y partners, ideas y resultados. Digitas está presente en más de 25 países en los seis continentes y forma parte de Publicis Media, uno de los cuatro hubs dentro del Grupo Publicis, quien está presente en más de 100 países y está formado por cerca de 80.000 profesionales. Si quieres conectar con nosotros y saber más, visita