Senior Search Manager / Associate Search Director

DETALLES

The Search Manager is responsible for leading the success of clients’ online marketing programs by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. The Search Manager is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.

Key Responsibilities:

Account Management

  • Assumes accountability and ownership of regional search management and execution to deliver program successes for a key client.
  • Monitors and reports program financials, budgets, and fees to senior management
  • Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
  • Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

Program Management

  • Directs and manages the daily work flow of all client programs, including initiation and management of projects
  • Manages client deliverables and share sound recommendations and work products
  • Creates and executes search account strategies and plans for the client
  • Effectively manages keyword strategies
  • Provides excellent communication via phone, emails and direct contact
  • Understands multi-channel optimization best practices and articulates knowledge and client deliverables effectively
  • Effectively creates and delivers client presentations
  • Provides thought leadership to clients
  • Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
  • Manages budgeting, forecasting, billing and invoicing
  • Meets specified deadlines

Team Leadership & Development

  • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
  • Adopts stated account management standards and program management best practices
  • Assists in training, mentoring, and developing team members

Process Improvement

  • Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group

CUALIFICACIONES

  • Bachelor's degree
  • 6+ years of Search experience and 4+ years of client/ account management
  • Experience in applying paid search optimization to brand-building & direct response initiatives. B2B client experience is a plus.
  • Deep experience with bid management tool DoubleClick for Search
  • Strong command of search engine research and reporting resources
  • Technical- Strong quantitative skills, including analytical abilities and math proficiency
  • Demonstrated critical thinking and problem solving abilities
  • Solid verbal and written communication skills
  • Ability to work successfully with the team on multiple projects under tight deadlines
  • Desire to work in an industry which is constantly evolving and presenting new and unique challenges

Sobre Digitas

Digitas es La Agencia de Marketing Conectada, totalmente comprometida con ayudar a las marcas a conectar con las personas a través de la AUTENTICIDAD. CONEXIÓN. IMAGINACIÓN. Nuestro completo y diversificado equipo se compone de expertos en data, estrategia, creatividad, media y tecnología que trabajan de forma integrada y conectada para generar vínculos que marcan la diferencia y dan respuesta a la necesidades de nuestros clientes a través de ideas que emocionan, provocan e inspiran. Somos curiosos y muy claros, siempre basándonos en el comportamiento de las personas para generar verdaderas conexiones entre marcas y usuarios, clientes y partners, ideas y resultados. Digitas está presente en más de 25 países en los seis continentes y forma parte de Publicis Media, uno de los cuatro hubs dentro del Grupo Publicis, quien está presente en más de 100 países y está formado por cerca de 80.000 profesionales. Si quieres conectar con nosotros y saber más, visita www.digitas.com.