VP/Grp Dir, Data and Analysis

DETALLES

Vice President / Group Director – Data & Analytics

 

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

 

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

 

 

To help with this, we’re looking for an outstanding VP/Group Director—someone who can lead data-driven strategy to align with client goals, develop innovative solutions to solve marketing challenges, and collaborate with clients and Digitas leadership. Sound like you? Read on.

 

What you’ll do:

 

As VP / Group Director, you’ll serve as a key Digitas thought leader, aligning digital strategy with a client’s broader business goals and objectives.  Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research.

 

Day-to-day, your role includes:

  • Leading and strengthening ongoing client relationships by exceeding expectations across all aspects of the engagement
  • Serving as go-to client and internal resource for strategic issues such as competitive landscape analyses, technology points of view, and budgeting decisions
  • Performing assessments to help clients understand their current marketing and analytics capabilities and identify enhancement opportunities
  • Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
  • Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
  • Determining new opportunities among existing clients and participating in new business initiatives
  • Contributing to the overall Data & Analysis capability through thought leadership and work innovation
  • Providing support, coaching, and training to assist in career development

CUALIFICACIONES

We’re looking for strong, impactful work experience, which typically includes:

  • 12-14 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
  • Experience managing a team of experienced employees
  • Strong analytical, critical thinking, and problem solving skills
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
  • Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
  • General knowledge of or direct experience with the media industry or CRM platforms are a plus
  • A four-year college degree; advanced degree is a plus
  • Proven leadership ability with strong client relationship skills
  • In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
  • The ability to thrive in a fast-paced and deadline-driven environment
  • Open to travel as needed

Sobre Digitas

Digitas es La Agencia de Marketing Conectada, totalmente comprometida con ayudar a las marcas a conectar con las personas a través de la AUTENTICIDAD. CONEXIÓN. IMAGINACIÓN. Nuestro completo y diversificado equipo se compone de expertos en data, estrategia, creatividad, media y tecnología que trabajan de forma integrada y conectada para generar vínculos que marcan la diferencia y dan respuesta a la necesidades de nuestros clientes a través de ideas que emocionan, provocan e inspiran. Somos curiosos y muy claros, siempre basándonos en el comportamiento de las personas para generar verdaderas conexiones entre marcas y usuarios, clientes y partners, ideas y resultados. Digitas está presente en más de 25 países en los seis continentes y forma parte de Publicis Media, uno de los cuatro hubs dentro del Grupo Publicis, quien está presente en más de 100 países y está formado por cerca de 80.000 profesionales. Si quieres conectar con nosotros y saber más, visita www.digitas.com.