Vice President/Director, Creative Strategy

DETALLES

Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now, we’re searching for a Vice President/Director of Creative Strategy who can become a major asset when it comes to discovering important customer insights. Your leadership will help teams create impactful creative marketing approaches. You’ll also play a giant role in identifying high-impact opportunities for innovation and all its approaches. You can take part in changing how marketing is perceived by the ever-powerful consumer.

 

What You'll Do:

  • Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make the client’s marketing more successful
  • Translate existing customer insights into relevant marketing program implications
  • Apply innovative research and listening methodologies to create relevant, breakthrough customer insights
  • Partner with our cutting-edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insights
  • Apply the Digitas Active Branding approach to marketing program development
  • Lead team brainstorms that efficiently produce breakthrough insights
  • Create demand for account planning’s contribution by demonstrating its impact
  • Manage 2 mid-level planners

 

     

    CUALIFICACIONES

    To qualify, you’ll need:

    • Four year degree (thinking/writing intensive discipline Master’s preferred)
    • 10-12 years of experience in marketing and/or strategic services organizations such as an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
    • Qualitative research expertise applying innovative qualitative research techniques
    • Familiarity with interpreting and applying quantitative research
    • Ability to discern customer insight and “human truth” from mounds of data
    • Passion and empathy for the customer’s perspective
    • Ability to challenge the team to uncover “what’s in it for the customer”
    • Exceptional writing and communication skills
    • Inspirational and compelling personality
    • Ability to quickly gain the trust of clients and internal team members at all levels
    • Relevant web experience
    • Candidate must be open to travel as needed

    Got what it takes? We’d love to hear from you.

    Digitas is an equal opportunity employer.

    Sobre Digitas

    Digitas es La Agencia de Marketing Conectada, totalmente comprometida con ayudar a las marcas a conectar con las personas a través de la AUTENTICIDAD. CONEXIÓN. IMAGINACIÓN. Nuestro completo y diversificado equipo se compone de expertos en data, estrategia, creatividad, media y tecnología que trabajan de forma integrada y conectada para generar vínculos que marcan la diferencia y dan respuesta a la necesidades de nuestros clientes a través de ideas que emocionan, provocan e inspiran. Somos curiosos y muy claros, siempre basándonos en el comportamiento de las personas para generar verdaderas conexiones entre marcas y usuarios, clientes y partners, ideas y resultados. Digitas está presente en más de 25 países en los seis continentes y forma parte de Publicis Media, uno de los cuatro hubs dentro del Grupo Publicis, quien está presente en más de 100 países y está formado por cerca de 80.000 profesionales. Si quieres conectar con nosotros y saber más, visita www.digitas.com.