Senior Analyst

DETALLES

Media focus

Role Summary:
Accelerate performance of the HPE media account in EMEA through use of data

Key Responsibilities

  • Work closely with EMEA media and strategy teams to identify new opportunities to improve media performance through insight, analysis and optimisation
  • Work with media team to implement data-driven media campaigns
  • Work with global data teams to elevate the EMEA region in data initiatives and ensure regional nuances are noted.
  • Leverage insight on audience, competitors and publishers to present new ideas for media planning
  • Take ownership of data deliverables and manage an off-shore analyst to deliver tasks timely and to a good quality standard
  • Feed into budget planning, end of campaign reporting and QBR’s
  • Build trusting relationship with the client and be able to elaborate on data offerings
  • Communicate with client on data opportunities, working with the Digitas team to build proposals and business cases for additional work

CUALIFICACIONES

Demonstrate skills and experience with:

  • Online (including; paid search, programmatic, direct, paid social, lead gen) and offline media with a focus on B2B
  • Analysing and interpreting data from media sources such as ad servers, social media platforms, and DSPs and explain in a compelling way
  • Media performance reporting, optimization
  • Extracting insight from a disparate range of data sources
  • Understanding of data applications, platforms and offerings in the industry
  • Ability to work collaboratively with a team across departments
  • Ability to visualise data in a compelling way
  • Comfortable in client-facing role

Sobre Digitas

Digitas es La Agencia de Marketing Conectada, totalmente comprometida con ayudar a las marcas a conectar con las personas a través de la AUTENTICIDAD. CONEXIÓN. IMAGINACIÓN. Nuestro completo y diversificado equipo se compone de expertos en data, estrategia, creatividad, media y tecnología que trabajan de forma integrada y conectada para generar vínculos que marcan la diferencia y dan respuesta a la necesidades de nuestros clientes a través de ideas que emocionan, provocan e inspiran. Somos curiosos y muy claros, siempre basándonos en el comportamiento de las personas para generar verdaderas conexiones entre marcas y usuarios, clientes y partners, ideas y resultados. Digitas está presente en más de 25 países en los seis continentes y forma parte de Publicis Media, uno de los cuatro hubs dentro del Grupo Publicis, quien está presente en más de 100 países y está formado por cerca de 80.000 profesionales. Si quieres conectar con nosotros y saber más, visita www.digitas.com.