Can't Quiet Pride
Long-accepted LGBTQ+ labels face the threat of extinction following legislation that restricts schools from teaching children about sexual orientation or gender identity. How can Digitas help use design as a force for progress in this space?
Movements such as #SayGay paved the way for de-censoring conversations around labels within the LGBTQ+ community and widened the lens to celebrate all LGBTQ+ members and allies.
The Amplification and Normalization of Queer Labels
Digitas collaborated with 24 queer and LGBTQ+ ally artists to create “Can’t Quiet Pride,” a set of designs that represented the many identities across the LGBTQ+ spectrum, available both as digital stickers for social media and physical stickers for Pride celebrations.
The campaign provided a platform for well-known and rising artists who are a part of or support the queer community, to develop a sticker that aligns with an identity of their choosing. The result was an eclectic collection of 36 shareable works proudly featuring words such as “Gay,” “Intersex,” “Questioning,” “Ally” and more. There was also a project hub and website which hosted a sticker gallery, artist links and information on how Digitas partners further support the queer community and employees.
Using design thinking as a force for progress, “Can’t Quiet Pride” helps everyone speak up and speak out about important LGBTQ+ conversations.
“Can’t Quiet Pride” also included a project hub and website which hosted a sticker gallery, artist links and information on how Digitas partners further supports the queer community and employees.
- Awards
Winner of Graphic Design and awarded Silver for D-Versity at The D-Show
Awarded Gold for Graphic Art, Silver for Call to Action, and Finalist for Real Time Response and Meme & GIFS at The Shorty Awards
Awarded Gold for Corporate Social Responsibility at the American Advertising Awards
Awarded Silver for DE&I: Special Projects and DE&I: Social Media Content, Campaign, or Channel at the Anthem Awards
