Freelance Associate Director, Social Strategy

DETALLES

Social Strategy – Freelance Manager/Associate Director

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. To help with this, we’re looking for an outstanding Social Strategy, Manager/Associate Director – a Social Media subject matter expert to help us bring that transformation to life through social. Sound like you? Read on.

What you’ll do:

As Social Strategy, Manager/Associate Director, you have expert knowledge of how humans play a role in brand growth and intimate knowledge of the people-powered platforms designed to amplify that growth. While social is the focus for this role, we are looking for progressive, full-puzzle thinkers who demonstrate an understanding of how consumers interact with channels and technology through an orchestrated system of paid and owned touch points.

Deliverables include but not limited to: Social Intelligence Audit which will assess strengths, weaknesses, and opportunities for our client’s approach to social; Social Strategy Guidelines that will outline the main objectives for our client’s use of social media, the role of each social platform, and the executional tactics for speaking directly with consumers; Social Playbook that prescribes the how behind the social strategy (e.g., process, guidelines, legal, etc).

Day-to-day, your role includes:

· Developing smart social and content strategies for clients by integrating knowledge of paid and organic tactics

· Sourcing, planning, and executing social and content programs

· Developing thought leadership pieces and other editorial material

· Keeping a firm pulse on pop culture, entertainment events, and other opportunities for our clients to make waves in social

 

CUALIFICACIONES

We’re looking for strong, impactful work experience, which typically includes:

· 4 to 8 years of digital experience in advertising, entertainment, newsroom or content fields—if you have social, PR, or publishing experience, even better

· A strong understanding of media planning, distribution, and content syndication

· Experience living in the social media universe—you’re in-the-know on all social platforms

· Excellent research and writing skills—and the ability to create smart content quickly

· The ability to develop strong relationships with internal and external partners

· A nose for new technology, new content solutions, social media events, and developments

· An ear for consumer insights—you get what makes people tick

· The ability to back up great creative ideas with sound analytical reasoning

Sobre Digitas

Digitas es La Agencia de Marketing Conectada, totalmente comprometida con ayudar a las marcas a conectar con las personas a través de la AUTENTICIDAD. CONEXIÓN. IMAGINACIÓN. Nuestro completo y diversificado equipo se compone de expertos en data, estrategia, creatividad, media y tecnología que trabajan de forma integrada y conectada para generar vínculos que marcan la diferencia y dan respuesta a la necesidades de nuestros clientes a través de ideas que emocionan, provocan e inspiran. Somos curiosos y muy claros, siempre basándonos en el comportamiento de las personas para generar verdaderas conexiones entre marcas y usuarios, clientes y partners, ideas y resultados. Digitas está presente en más de 25 países en los seis continentes y forma parte de Publicis Media, uno de los cuatro hubs dentro del Grupo Publicis, quien está presente en más de 100 países y está formado por cerca de 80.000 profesionales. Si quieres conectar con nosotros y saber más, visita www.digitas.com.