Media Planner

DETALLES

 

POSITION SUMMARY

The role of the Media Planner is to be the day-to-day steward on media issues for assigned brands, including accurate budget control and flow of media activity.  You will be required to develop and maintain a strong knowledge of their clients’ business and apply their media understanding accordingly to help deliver against the clients’ needs/objectives.  You will work closely with the Managers in the development and communication of all media recommendations.  You will also be responsible for management, oversight and priority setting for respective Associates.

Our team is energetic, fun and collaborative.  We work on the corporate differentiation/branding part of the account.  We are committed to developing good work and enjoy our jobs and team.

SPECIFIC RESPONSIBILITIES

  • Assist the Manager in development of communication plan options and recommendations
  • Maintain accurate budget control and flow of media activity, and update client on timely/consistent basis
  • Demonstrate strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
  • Demonstrate proficiency with systems/tools (TARDIIS, MRI, Adviews)
  • Gather and analyze appropriate research to provide sound, strategic, consumer-insights driven media recommendations
  • Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals/client needs are being met
  • Ensure proper execution of communication plans by monitoring buys/schedules
  • Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
  • Demonstrate creativity and agility when problem solving
  • Deliver POVs/position papers on key client issues and/or client opportunities
  • Prepare media authorizations per approved plans/project requests
  • Prepare & cascade buying specifications upon client authorizations
  • Timely delivery of all work
  • Work with the Manager on establishing PMP goals
  • Continued participation in MDS offerings
  • Coach and train Associates, including
  • Proper/effective level of delegation
  • Checking work for accuracy
  • Teaching media fundamentals and activation of Connections College learnings
  • Demonstrate professional, “lead by example” management style
  • Assist in the evaluation of Associates during PMP process

 

 

CUALIFICACIONES

  • Bachelor’s degree from a four-year college or university
  • 2-4 years of media experience
  • Excellent written and presentation skills
  • Ability to prioritize and organize projects for self and Associate(s)
  • Ability to accurately apply principles of media math
  • Demonstrate leadership ability
  • Demonstrates initiative
  • Collaborative approach/attitude
  • Knowledge of Competitive tools like AdViews or a similar system and MRI for targeting

Sobre Digitas

Digitas es La Agencia de Marketing Conectada, totalmente comprometida con ayudar a las marcas a conectar con las personas a través de la AUTENTICIDAD. CONEXIÓN. IMAGINACIÓN. Nuestro completo y diversificado equipo se compone de expertos en data, estrategia, creatividad, media y tecnología que trabajan de forma integrada y conectada para generar vínculos que marcan la diferencia y dan respuesta a la necesidades de nuestros clientes a través de ideas que emocionan, provocan e inspiran. Somos curiosos y muy claros, siempre basándonos en el comportamiento de las personas para generar verdaderas conexiones entre marcas y usuarios, clientes y partners, ideas y resultados. Digitas está presente en más de 25 países en los seis continentes y forma parte de Publicis Media, uno de los cuatro hubs dentro del Grupo Publicis, quien está presente en más de 100 países y está formado por cerca de 80.000 profesionales. Si quieres conectar con nosotros y saber más, visita www.digitas.com.