Lead Analyst

DETALLES

Reporting into the data Director on Marriott, this is a collaborative role working alongside media, strategists and planners to identify ways to deliver media based on insightful data analysis with an audience lens.  The lead analyst will be responsible for driving forward Marriott’s audience led planning ambition and take responsibility for leveraging Marriott’s DMP, Adobe Audience Manager, in Europe.

  • Work closely with EU media planning, activation and strategy teams to identify new opportunities to improve media performance through insight, analysis and optimization with an audience lens
  • Work with media team to implement audience led data-driven media campaigns
  • Responsible for DMP execution (segment usage, audience sizing etc..)
  • Works with Epsilon on implementation QA and on-going management of DMP tagging on owned and paid media
  • Management of test and learn roadmap for segment definition
  • Contribute to the data strategy and roadmap to ensure we are increasing 1st party data capture, identifying key data partnerships, and purchasing valuable 3rd party data
  • Work directly with the other capability leads to ensure data led thinking is consistently used throughout the team 
  • Identification of key audience segments and segmentation optimization.
  • Work with global data teams to elevate the EU region in audience led data initiatives and ensure regional nuances are noted.
  • Leverage insight on audience to present new ideas for media planning
  • Take ownership of data deliverables and deliver tasks timely and to a good quality standard
  • Feed into budget planning, end of campaign reporting and QBR’s
  • The ability to solve a multitude of problems  by leveraging deep knowledge and experience in data and media
  • Form a real understanding of clients’ consumers, business, products and challenges, to articulate, position and implement data driven strategic & optimization plans for the client 

CUALIFICACIONES

  • Expertise and hands on experience using Adobe Audience Manager
  • Technical understanding of how data flows across systems (web analytics, DMP, media analytics, etc)
  • Expertise in cross-channel media measurement & strategy including both on and offline channels
  • Capable of translating complex data sets into insights 
  • Able to present complicated data insights & strategic recommendations  in a client facing manner  and teach others to do the same
  • Experience working with clients to help them achieve marketing success fueled by data
  • Confidence to challenge the client and team and to ensure delivery on marketing metrics that drive to business outcome
  • Brilliant client service, and fostering that culture within your team to ensure smooth delivery across what is a complex piece of business

Sobre Digitas

Digitas es La Agencia de Marketing Conectada, totalmente comprometida con ayudar a las marcas a conectar con las personas a través de la AUTENTICIDAD. CONEXIÓN. IMAGINACIÓN. Nuestro completo y diversificado equipo se compone de expertos en data, estrategia, creatividad, media y tecnología que trabajan de forma integrada y conectada para generar vínculos que marcan la diferencia y dan respuesta a la necesidades de nuestros clientes a través de ideas que emocionan, provocan e inspiran. Somos curiosos y muy claros, siempre basándonos en el comportamiento de las personas para generar verdaderas conexiones entre marcas y usuarios, clientes y partners, ideas y resultados. Digitas está presente en más de 25 países en los seis continentes y forma parte de Publicis Media, uno de los cuatro hubs dentro del Grupo Publicis, quien está presente en más de 100 países y está formado por cerca de 80.000 profesionales. Si quieres conectar con nosotros y saber más, visita www.digitas.com.

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