ELEGOO Achieves 35% Growth in Sales Conversion in US & EU

IMPACT
  • 100%

    increase in US & EU organic traffic within 6 months

  • 35%

    growth in conversation rate

ELEGOO is an innovative 3D printing solution that strived to build strong organic visibility in US and EU markets. Digitas conducted a holistic SEO strategy, including technical SEO audits, keyword research, on-page optimization, content creation, and off-page optimization. This resulted in a significant increase in organic traffic and number of keywords ranked in top 3, and sales on their product pages.

Brand Story 

ELEGOO, an innovator emerged in 2015, stands for democratizing 3D printing—blending cutting-edge technology with user-friendly design. Unlike corporate giants, ELEGOO thrives on community-driven innovation, engaging makers through open-source collaborations and responsive customer support. Their brand resonates with creators who refuse to compromise on quality, offering plug-and-play solutions for beginners and advanced features for pros. From classroom 3D labs to indie prototyping studios, ELEGOO empowers a new generation of builders.

Challenge

In the US and EU, ELEGOO faced established competitors with higher domain ratings (DR), which led to challenges in outranking commercial intent keywords. Additionally, ELEGOO lacks brand mention, in-depth reviews and comparisons in digital platforms.

Our Solution 

We positioned ELEGOO as a 3D printing leader by dominating commercial keywords like "3D resin printer" and educational queries such as "how to use UV resin", while securing high-authority backlinks from industry forums and review sites to boost domain ratings. The "Maker Spotlight" blog series showcased real customer projects, fostering community trust and earning placements on platforms like Reddit and All3DP.

The Result

This strategy delivered top 3 rankings for 50+ keywords and drove a 100% surge in US/EU organic traffic within six months. Most critically, optimized product pages saw a 35% higher conversion rate, transforming browsers into buyers.

Organic monthly traffic had a 213%+ growth since the beginning of the campaign. (Source: https://ahrefs.com/)
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