1.5x Organic Traffic Boost for The Hari Hong Kong
- 145%
increase in organic traffic over approximately 2 years
- 65%
increase in direct bookings
- 114%
increase in the number of unbranded keywords ranked over approximately 2.3 years
As a fresh addition to Hong Kong’s luxury hotel market, The Hari Hong Kong aimed to establish a strong digital presence. Digitas implemented a comprehensive SEO strategy, including keyword research, on-page optimization, content marketing, and off-page optimization. Through their partnership with Digitas, The Hari Hong Kong successfully augmented their web presence and heightened their brand awareness, and experienced a notable increase in bookings.
Brand Story
The Hari Hong Kong is part of a distinguished legacy of luxury hospitality, founded by Dr. Aron Harilela, whose family has been a pioneer in Hong Kong’s hotel industry for decades. Launched in 2020, The Hari blends timeless elegance with contemporary art, offering a design-forward, intimate experience akin to its London counterpart. Recognized for its curated aesthetics and personalized service, The Hari merges heritage with modernity, serving as a cultural destination. Each space tells a unique story through rotating art and bespoke furnishings. Catering to discerning travelers, The Hari promises exclusivity and authenticity, standing as a sanctuary for creatives and connoisseurs seeking immersive, sophisticated experiences, whether for business or leisure.
Challenge
Though The Hari Hong Kong has certain branded traffic, the luxury hotels market in Hong Kong is saturated with names that have storied histories and deep-rooted brand equity. Competitors, along with online travel agencies (OTAs), have higher domain ratings (DR), which has led to The Hari Hong Kong facing an uphill battle in high-intent search terms like “luxury boutique hotel Hong Kong” or “art-inspired stays.”
Our Solution
We elevated The Hari Hong Kong's digital presence through a content strategy focused on the lifestyle guide to the Wan Chai community, while optimizing the hotel's luxury offerings. We dominated both experiential and commercial search terms.
