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Senior Data Scientist

Panoramica

Job Title           Senior Data Scientist

Level                3

Department     Data & Analytics        

           

Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder.

Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes.

Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals.

Our Data team is unique, we’re a community that is the driving energy behind the work that we do. Combining exclusive data partnerships and skills across a variety of tools and platforms, our team is a place where brilliant minds come together to make bold, award-winning ideas come to life. We use data-focused insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

To help with this, we’re looking for an outstanding Senior Data Scientist to drive that transformation with our Media team – someone with a background in both strategy and analytics with an understanding of how the two work together. Sound like you? Read on…

What You’ll Do

This is a collaborative role working alongside the media strategists and analysts to execute multi-brand strategies for a large consumer product client. Having a strong background and understanding of data-focused marketing, this person will be responsible for executing investigative projects alongside a lead data scientist that will influence the media plan and performance. As this role is across multiple projects, the ability to manage workload and expectations is critical.

Key Responsibilities

This role requires a good understanding of all phases of the analytic process including data collection, preparation, modelling, evaluation, and insight generation. The creative use of data/data sources is a must, the candidate should have not only a strong analytical mind but also to be resourceful when it comes to solving problems with limited initial data.

The candidate need to demonstrate a high level of expertise in the use of machine learning and statistical techniques. Skills in deep learning, data mining, knowledge extraction and graph theory are also highly desirable.

Experience working for a FMCG company on the client or agency side is a big advantage.

What You’ll Bring

  • Experience with both descriptive and predictive analytic techniques including clustering, regression, classification methods, etc. (Data Mining /Machine Learning)
  • Data extraction from structured/unstructured sources; extracts data from API’s across a range of social platforms – JSON, XML
  • Good data manipulation skills using SQL based databases
  • Experience building customer-level marketing and analytic tools including customer segmentation and performing attribution modelling, media mix modelling, statistics/econometrics
  • Experience with data visualization and analytic techniques using tools such as Python/R (for visualization purposes), Tableau (Preferred)
  • Basic understanding of Text Mining , Natural Language Processing
  • Preference for candidates with experience working for a FMCG company on the client or agency side
  • Experience working with Big Data, cloud based and open source technologies including Apache Hadoop (including HBase, Hive, Mahout and Pig) , Amazon Web Services and/or ideally use of Google Big Query and Google Cloud Platform preferred
  • Use of NoSQL technologies like MongoDB or Graph Databases (e.g. Neo4J) a plus
  • Working knowledge of digital analytic solutions including Google Analytics, Adobe Analytics and BrandWatch preferred.
  • An enthusiastic and interpersonal individual

What we’ll bring

  • A unique chance to work with great clients in an award winning digital agency. You’ll have the opportunity to work with creatively minded people who make brands count and continue to produce amazing work for clients.
  • An excellent opportunity to join a thriving and growing data department working with talented people whilst giving you the tools to develop your career.

Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

About Digitas 

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

 

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