Paid Search Manager

PANORAMICA

Digitas is a digital playground where brilliant minds come together to create award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

 

Right now, an exciting opportunity has opened up with the ever-growing Media team here at Digitas who are looking for a Paid Search Manager to join us.

 

Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes.

 

Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals.

 

Department Summary

 

The Digitas Media Team delivers media services to clients across Display, Programmatic, Paid Social, Paid Search, SEO and Affiliates across teams in Edinburgh and London. Based in East London the team works with a broad range of clients varying from retail to travel and B2B.

 

Role Summary

 

The PPC Account Manager is responsible for managing a client portfolio. Day-to-day the role will involve managing and maintaining a portfolio of clients, managing the paid search campaigns for these clients and consulting with clients to develop their digital strategy, within paid search in particular, and other media channels, as appropriate.

 

Responsibilities

  • Own and manage a portfolio of paid search clients (typically between 2 and 3)
  • Activation and optimisation of PPC campaigns on a variety of search engines/provide client deliverables as per services contract
  • Understand and work towards client KPIs and responsible for judging when issues herein must be escalated
  • Keep up to date with industry developments and responsible for sharing news and information with the rest of the team, as well as with clients
  • Identify opportunities for integrating industry innovations into client campaigns and provide data and evidence for award submissions
  • Understand and effectively convey search knowledge, tools and techniques to clients and other members of staff
  • Demonstrate proactive account management and value add to accounts, driving client satisfaction

Skills & Experience

  • Experience managing PPC campaigns, across a variety of search engines
  • Substantial experience in the use of paid search management and tracking tools
  • Experience in independently managing client campaigns and relationships
  • Ability to work flexibly, on own initiative and as part of the team
  • Strong analytical skills and ability to process and interpret large amounts of complex data
  • Ability to prioritise and manage own workload
  • Advanced MS Word, Excel and PowerPoint

Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

 

About Digitas 

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.