Senior Technical Search Manager

PANORAMICA

To lead on all technical aspects of SEO client accounts, working closely with multi-disciplinary SEO campaign teams to formulate, communicate and support the implementation of SEO strategy. Coach and develop more junior members of the team, and support and assist in the management and maintenance of a portfolio of clients.

The Technical SEO department is responsible for all technical queries relating to SEO, forming a key part of portfolio teams delivering SEO campaigns to major brands. The team also works embedded within website build projects, working alongside experts in UX, design, interface design, technical architecture etc. to ensure that SEO is integrated throughout the project lifecycle.

Responsibilities

  • Provide best in class technical SEO strategy, consultancy, deliverables and guidance for leading global and national brands across a wide variety of industry sectors
  • Support clients with new website launches, website migrations, CMS changes, retiring websites, and all other elements of technical SEO
  • Key deliverables include technical SEO audits, site migration strategy, new site technical SEO recommendations and requirements, wireframe/UX reviews, plus various ad-hoc projects based upon client need
  • Regular communication with clients supporting them with day-to-day technical advice and guidance
  • Accountability for all technical SEO decisions made for own clients, ensuring quality and timely delivery of all client services relating to technical SEO
  • Keep up-to-date with industry and technical developments, and integrate these into client campaigns
  • Share knowledge derived from client campaigns and research with fellow team members; coach and develop more junior members of the team
  • Help to develop SEO knowledge within the department and wider company
  • Provide support with business development opportunities, including attending pitches
  • Identify and act upon cross-sell and up-sell opportunities within clients
  • Travel to client meetings when required
  • Help to continually develop Digitas’s technical SEO proposition to maintain our status as an industry-leader in this specialist area
  • Assist with ad-hoc projects and administrative work as requested by Head of Department or Team Leader

QUALIFICHE

  • Strong technical SEO skills.
  • Experience in a similar role with technical SEO as a key area of focus, ideally working directly with clients in an agency role or experience as an in-house SEO.
  • Familiarity with Search Engine Webmaster Tools (search console, etc), analytics tools (such as Google Analytics, Adobe analytics, etc.), and website crawling tools (such as Screaming Frog, DeepCrawl, Botify, and OnCrawl).
  • Strong written and verbal communication skills.
  • Experience working for big brands on complicated SEO campaigns.
  • Experience in using analytics tools and data to drive insights and develop business cases.
  • Ideally degree level qualification or equivalent in computer science, web development or similar, or previous hands-on experience in web development.
  • Understanding of website design and build methodologies (e.g. agile/waterfall), experience at working SEO into the User Experience/Design stage of website builds, and familiarity with proprietary issue tracking tools such as Jira or Visual Studio Team Services.
  • Ideally experience with Adobe Experience Manager, or Sitecore and/or Hybris platforms.

About Digitas 

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.