Value we created
200% increase in benefit redemptions
250% increase in app engagement with membership
The business problem we solved
In a competitive world of price comparison sites the UK’s largest motoring organisation was in danger of becoming just another breakdown insurance provider. Their member experience had become very transactional. Customers were becoming disengaged with the many low value benefits and frequent untargetted communications.
As a result, many customers weren’t seeing the value in their membership and leaving for a cheaper deal after only a year.