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Lead Data Analysts


Job Title           Lead Analyst

Level                4

Department     Data & Analytics        


Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder.

Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes.

Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals.

The Team

Our Data team is unique, and is the driving force behind the work that we do. Combining exclusive data partnerships and skills across a variety of tools and platforms, our team is a place where brilliant minds come together to make bold, award-winning ideas come to life.  We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

To help with this, we’re looking for an outstanding Senior Analyst to drive that transformation with our Media team – someone with a background in both strategy and analytics with an understanding of how the two work together. Sound like you? Read on…

This is a collaborative role working alongside the media strategist and planners while leading a team of junior analysts to deliver data-driven media strategies. Having a strong background and understanding of data-driven marketing, this person will be responsible for driving analytical projects that will influence the media plan and performance. Establishing a relationship with the client, this person will also be tasked with bringing the client on board to new data propositions in the industry and challenge traditional viewpoints where appropriate.  

Key Responsibilities:

  • Accountable for ensuring the usage of data in all aspects of the client’s media business
  • Lead relationship between strategist and media planners to ensure data is used consistently and effectively throughout the team
  • Identify opportunities to use new data offerings and media strategies to enhance media performance
  • Work as a thought leader when it comes to new applications and uses of data for the client
  • Deliver client-facing presentations covering such topics as multi-touch attribution, data modelling and ad tech
  • Build trusting relationship with the client and be able to elaborate on data offerings
  • Oversee senior analyst and analyst team to ensure quality of client deliverables and provide guidance to junior team members
  • Skills/Requirements
  • Detail oriented and driven to deliver quality work, going above and beyond when needed to meet client deadlines
  • Expertise in online and offline media with experience working directly with clients to deliver marketing transformation fuelled by data
  • Background in media performance reporting, optimizations
  • Expertise in data applications, offerings in the industry with the ability to leverage this knowledge to benefit the client
  • Ability to work collaboratively with a team across departments while building a relationship with clients  
  • Consulting or strategy background  
  • Strong oral and written communication skill
  • Experience developing and managing a team of analysts  

Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

About Digitas

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

Digitas is an equal opportunity employer.

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