Gothenburg, Sweden • 31 oktober 2016

New MD Appointed at DigitasLBi Nordics in Gothenburg

DigitasLBi appoints Karen Ruudh as Managing Director for the agency’s Gothenburg office, effective today. 

The appointment follows a consolidation of the agency’s five offices across Sweden, Norway and Denmark into DigitasLBi Nordics. Karen Ruudh takes over the reigns from Pierre Renhult, who will now focus his attention on the Nordic organisation

At DigitasLBi we work with a number of the largest and most iconic brands in the region. These are companies that are facing the opportunities and threats of digital transformation, and meeting this challenge takes at the same time a broadening of skills and a deep specialisation. Our consolidation gives our clients access to both”, explains Pierre Renhult, Managing Director of DigitasLBi Nordics.
Karen Ruudh takes over the reigns from Pierre Renhult, who will now focus his attention on the Nordic organisation

Pierre Renhult has for the last year complimentary to his role as MD for the Gothenburg office also been MD for DigitasLBi Sweden. In the new Nordic organisation, his role is extended to cover the whole Nordic region, supporting the Nordic CEO Bettina Sherain.

With the Nordic organisation the agency’s clients gain access to 250 digital specialists, covering strategy, technology, communication, data and activation. One third of these sits in the Gothenburg office and will going forward report to Karen Ruudh, who has been working at the agency for four years, most recently as Client Partner.

Pierre Renhult continues:

It is with great pleasure that I hand over the office keys to Karen Ruudh. Karen has a sharp mind for digital business, a big heart for people, talent for handling the curve balls and she does it with a positive energy that brings people together.”

Parallel to the role as MD, Karen Ruudh will continue as Client Partner for Husqvarna Group, in line with the agency’s client centric organisation structure.

Read the Resume article here