Analyst – Data & Analysis (Strategic Business Insights)

OVERVIEW

Analyst – Data & Analysis (Strategic Business Insights)

 

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

 

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients.  We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients

 

This role puts you at the heart of an innovative new way of working within Publicis Groupe. Championed at the highest level and on one of the most exciting and forward-thinking pieces of business, you will be part of the pioneering ‘One Team Samsung’. This team brings together the best of Starcom, Digitas, Performics and Sapient Razorfish subject matter experts which offers a unique, multi-faceted exposure to a range of marketing issues and the ability to learn every day. It does require a fast thinking, highly collaborative, positive energy but will be very rewarding for the right person.

 

The Analyst helps support media, brand, consumer research and measurement using research, data, and analytics techniques to answer client business questions and establish/implement best practices.

 

We're looking for an outstanding Analyst – someone who has a knack for understanding data and telling the story of why it matters. You’ll learn from the best in the business as you work with the team to bring actionable insights to our clients.

 

Up for it? Read on.

 

What you’ll do:  

 

Contribute to delivering best-in-class measurement & insight to inform Samsung’s communication strategy:

  • Develop target audience profiles using mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets and addressable targeting
  • Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business and product news
  • Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results
  • Leverage agency and third-party tools to define category, consumer, brand and competitive landscapes

Contribute to day-to-day research efforts while contributing to larger cross-brand learning roadmaps:

  • Support measurement execution focused on ad/media effectiveness, brand health and consumer behavior
  • Stay informed on evolving media landscape, including research and emerging trends to provide insight to both media planning team and client
  • Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions

 We’re looking for strong, impactful work experience, which typically includes:

  • Bachelor’s Degree in advertising, business, engineering, statistics, marketing, or similar discipline or 1+ year working in an agency environment
  • Excellent organization and communication skills, both written and verbal
  • Ability to work both independently and collaboratively
  • Familiarity with syndicated and customer data sources
  • Demonstrated critical thinking and problem solving abilities
  • Self-motivated, willing and able to learn in a fast-paced environment

Got what it takes? We’d love to hear from you.

 

Digitas is an equal opportunity employer.

About Digitas

Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder. Our team is deliberately diversified—with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals. To connect with us or learn more, visit www.digitas.com.