Senior Analyst, Search Engine Optimization

OVERVIEW

Senior Analyst, Search Engine Optimization (SEO)

Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling. Paving the way for this is our powerful Search Engine Optimization team, determined transform the marketing landscape. Right now, we’re looking for a talented Senior Analyst to help us do this. Up for it? Read on.

 

What you’ll do:

 

As a Search Engine Optimization Senior Analyst, you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you’ll gain an in-depth knowledge of how these capabilities work.

 

Day to day, your responsibilities will include:

 

  • Consulting with internal teams and clients on search engine accessibility
  • Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
  • Providing optimization recommendations for site content
  • Developing and executing link-building strategies
  • Providing monthly/quarterly metrics reports to show value against all initiatives

 

We’re looking for a talented Senior Analyst who is also a delight to work with, which usually includes:

 

  • A four-year degree in marketing, computer science or a related field
  • 2 to 4 years of experience in search engine optimization, web development, or analytics
  • Basic knowledge of HTML, JavaScript, and CSS
  • Solid analytical and problem solving skills – and a knack for details
  • Strong communication and presentation skills – you’re poised, articulate and convincing

 

Got what it takes? We’d love to hear from you.

 

Digitas is an equal opportunity employer.

About Digitas

Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder. Our team is deliberately diversified—with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals. To connect with us or learn more, visit www.digitas.com.