Lindex bucks the trend, pushing fashion over promotion

In a summer that saw traditional retailers take a hit, DigitasLBi knows that brands need to take a customer centric approach if they want to stay relevant and compete with digital-native retailers and mobile shopping trends.

"Marketing and advertising has moved away from a traditional ‘promotion’ heavy bias to be all about the customer experience." says Anki Knutsson, Client Director at DigitasLBi. ˝In retail and for Lindex, it’s no different. We need to be thinking about the user’s journey and what Lindex can do as a brand to enrich this." 

DigitasLBi partnered with Lindex in order to drive their digital marketing transformation. This week Lindex has launched the new Lindex shopping app, which marks the first fruit of this digital partnership. The app goes beyond giving users the ability to just browse and buy, by providing them with a simple and inspirational tool that gives each customer with a more personalized shopping experience.

For instance, the app’s barcode functionality blurs the line between online and offline shopping, allowing customers to scan garment tags to find size, colour, availability and other details.

The app also ticks all of the boxes customers expect nowadays; everything is shoppable including the Instagram feed, offers are easy to find and members can quickly see their points and update details. It is simple, easy, personal and, gives the user more control over the shopping experience.

"We have such a loyal and dedicated customer base at Lindex who want to be a part of the brand. This app gives them that through a richer and more enjoyable way to stay up-to-date, be inspired and shop,” Henrik Sörstedt, Head of Digital Business Development at Lindex. ˝Collaborating with DigitasLBi has been essential in developing a seamless shopping experience for our customers, evolving our digital ecosystem and offering, to help us stay relevant and on trend."

The app can be found in the App Store and Google Play now.

About DigitasLBi

DigitasLBi is a data-inspired agency at the forefront of digital transformations. We strive to make space for our clients’ brands in the busy lives of the people they want to connect with.

DigitasLBi is part of Publicis.Sapient who is 23,000 people strong, across 100 offices in 50 countries, and a Digital Transformation Platform purpose-built to solve the challenges of today’s digital world.