7 april 2017

SapientRazorfish and DigitasLBi create Nordic powerhouse

In the Nordics, SapientRazorfish and DigitasLBi intensify collaboration to give clients access to unmatched competences.

With immediate effect, SapientRazorfish and DigitasLBi are strengthening their collaboration in the Nordics. Both brands will continue to operate separately in the markets – while clients get access to the combined strength of the two agencies. The new constellation will support companies in all aspects of the digital transformation agenda. 

For the two agencies, it is a natural progression after working closely together on several client projects over the last year.

By working closer together, we can offer our clients unmatched services, with a broader team of digital specialists both locally and internationally.” Nordic MD for SapientRazorfish and DigitasLBi, Marcus Hasselblad explains, and continues “We have seen this work in real life on a number of projects during the last year, with great feedback from both clients and our teams. This has assured us that the combination is the right solution for both our clients and our people”.


Shared values, shared capabilities and shared management

Both agencies are recognised as digital leaders and have a long history in the region, with strong specialist teams and international client portfolios. They also share a core ambition; 

We share our dedication to support and drive our clients’ digital transformation agendas to realise a better future for their businesses and to improve the lives of their customers”, Marcus Hasselblad concludes.

Together, the agencies can offer both local presence in the Nordics with more than 200 digital experts on the ground, and international scalability with more than 18,000 international colleagues. 

The management team for the new organisation consists of seasoned managers from both brands.

  • MD for the Nordics for DigitasLBi and SapientRazorfish: Marcus Hasselblad
  • MD for Sweden and Norway for DigitasLBi and SapientRazorfish: Pierre Renhult
  • MD for Denmark for DigitasLBi and SapientRazorfish: Mari-Ann Herloff Mortensen

Marcus Hasselblad, Mari-Ann Mortensen and Pierre Renhult

We have seen this work in real life on a number of projects during the last year, with great feedback from both clients and our teams.

About the agencies


SapientRazorfish is a new breed of transformation partner designed to help companies reimagine their businesses for the connected world.

With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, customer experience, enterprise digital transformation, IT modernization, omni-channel commerce, precision marketing, change management, digital operations, digital innovation, data strategy and advanced analytics. 


DigitasLBi is an agency designed to service clients who seek to transform their marketing, driven by our data about what really counts for your business.

Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.


Recently, both brands were recognised as Market Leaders in both Digital Customer Experience and Digital Product Innovation in the IDC MarketScape report, and as “Leaders” in Gartner Inc.’s Magic Quadrant for Global Digital Agencies 2017.