ARZE PAY
Greenpeace had to raise both awareness and crucial funds for cedar conservation while navigating a volatile socio-political landscape. Furthermore, they had to do this on a very limited budget and in a way that could engage the Lebanese diaspora—a community spread across the globe but emotionally connected to their homeland's natural heritage.
The Lebanese cedar, a national symbol, is more commonly seen in illustrations than nature, offering a gateway for diaspora-driven donations.
The Work
Greenpeace is a global network of independent campaigning organizations that use peaceful protest and creative confrontation to expose global environmental problems and promote solutions that are essential to a green and just future. ArzePay, created by us for Greenpeace, demonstrates marketing effectiveness when it comes to cedar conservation, achieving much needed results on a limited budget.
The idea exceeded all key performance indicators, proving that innovative solutions can make a significant impact despite financial constraints.
- +79%
79% conversion rate, scanned over 10,594 cedar illustrations worldwide, and increased Greenpeace's donations by 313%, revitalizing the donor database.
- 10,594
10,594 cedar illustrations worldwide
- 313%
Increased Greenpeace's donations by 313%, revitalizing the donor database.
- Awards
Gold and Silver: Dubai Lynx
Gold: Effies
- Product Experience
Introducing lockdown banking
- Brand Experience
A failed campaign turned to a truckload of brand interactions.
- Brand Experience
Taking the Wheel with INFINITI
- Digital Experience
Redefining showroom experiences, digitally
