Commerical Bank of Dubai
In 2020, Commercial Bank of Dubai (CBD) introduced an all-digital checking account in response to COVID-19 challenges in the UAE. This service allowed residents to manage finances from home, without salary transfers or minimum balances.
The pandemic required a shift to digital banking solutions, enabling consumers to access their cash safely from home.
The Work
CBD launched the first "lockdown banking" solution in the UAE, allowing residents to download, set up, and activate a Mastercard-powered debit account in minutes. The initiative aimed to enhance financial accessibility during the pandemic.
CBD used automated, tailored content based on 18 data points to communicate effectively with users. By understanding interactions with the CBD app, they customized content at every touchpoint, testing 3,000 ad variations and multiple journey combinations to find what resonated with consumers. Data analysis drove consumer engagement.
As accounts increased, look-alike modeling identified the right audience and channels for targeted messages.
- Financial Inclusion
Achieved for the first time in the UAE through digital banking.
- Enhanced Consumer Engagement
Driven by tailored content and data analysis.
- Efficient Onboarding
Enabled quick account setup without traditional banking requirements.
CBD successfully introduced a fully digital checking account, providing a crucial service during the pandemic and setting a new standard for digital banking in the UAE.
- Brand Experience
A failed campaign turned to a truckload of brand interactions.
- Media Experience
From icons to millions of donation gateways
- Digital Experience
Redefining showroom experiences, digitally
- Brand Experience
Taking the Wheel with INFINITI
