With more than 2,200 exhibitors, Mobile World Congress is a truly enormous event. Spread over eight halls of the Fira de Barcelona, this year the event attracted over 100,000 attendees. Even for the veteran, a week at MWC can be exhausting and overwhelming.
Once the dominant feature of MWC, new handsets are just one of many strands today. For all the high-end announcements, Mid-tier Android phones represent the vast majority of the market in the developed world, and in this fiercely competitive area most handsets are as powerful and feature-rich as the high end of 12–18 months ago. HMD Global stole the show in a fit of nostalgia by relaunching one of Nokia’s most famous feature phones, the 3310. Handsets were not the only mobile hardware, with larger-format devices such as Samsung’s Galaxy Tabs showing maturity, and more voice-powered assistants (think Amazon Echo) from Sony and SK Telecom among others.
You can download a PDF of the full report here.
DIGITAS GLOBAL BRAND PRESIDENT