Digitas appoints Leila Seith Hassan as Head of Data


Digitas UK has appointed Leila Seith Hassan as Head of Data with responsibility for developing the agency’s data and analytics proposition and taking its already-impressive offering to the next level. She will also be responsible for supporting the new agency proposition as well as enhancing the data science capability.

Seith Hassan joins the agency most recently from Ogilvy where she has worked since 2011 in various data and analytics roles in London, New York and Paris. Before that, she worked in a number of large creative agencies and niche data consultancies across a broad array of major clients – from American Express to Vodafone, IBM to British Airways.

Seith Hassan will report to Digitas UK Chief Strategy Officer Matt Holt when she takes up her new role on 10th June.

Holt, who completed the London agency’s new leadership team when he joined in January 2019 from Havas said: “At Digitas, we create experiences that bring brands to life – and data is a key ingredient. I am over the moon that Leila has decided to join us - she will bring a big brain and big energy to the new era of Digitas. Exciting times.”

Hassan added: I’m thrilled to be joining the Digitas team at this time – they’re a truly passionate, intelligent and creative bunch. I'm excited about the work and am really eager to start.”