DigitasLBi has promoted current Chief Technology Officer, UK Scott Ross to the newly-created role of Chief Technology Officer, International.
Since joining DigitasLBi from Critical Mass in Toronto in September 2014, Ross has restructured and refocussed the agency’s technology strategy, leading the UK technology team.
In his newly-expanded role, Ross will work to ensure consistency across the agency’s technology offering in key international markets, with a focus on developing its data and technology proposition and helping to create transformational technology solutions for clients at an international level. He will also work closely with DigitasLBi’s analyst and alliances team to forge closer relationships with key technology partners across its international footprint.
He will also continue to oversee the technology team and offering in the UK.
Ross will report to DigitasLBi’s Chief Executive Officer, International, Ewen Sturgeon and Global Chief Technology Officer, Paolo Yuvienco.
Scott Ross, Chief Technology Officer, International, DigitasLBi said:
“It’s an exciting time at DigitasLBi, and the need for us to be well co-ordinated and consistent in the way in which we build technology into our offering has never been greater. I’m particularly looking forward to helping to foster closer collaboration between our team of data scientists and technology experts, to ensure that we are developing best-in-class data-driven communications and customer experiences for all our clients internationally.”
Ewen Sturgeon, Chief Executive Officer, International, DigitasLBi added:
“Since joining DigitasLBi in 2014, Scott has helped to transform our tech capability in the UK market and has come to be a valuable member of the CTO community across the global business. His evolution into this new role is thoroughly well-deserved, and I look forward to working with him to further develop our collective capability across international markets.”
DIGITAS GLOBAL BRAND PRESIDENT