Digitas UK launches a new brand for EE, together with Publicis Groupe partners.

Published October 20, 2023

EE Launches New Brand: Transitioning from a Traditional Telecoms Brand to Broader Subscription Services

Today, we are launching a new brand for EE with our Publicis Groupe partners, including Saatchi & Saatchi, Publicis•Poke, Zag, and Boomerang. This new brand comprises four core offerings: EE Home, EE Work, EE Learn, and EE Game. Each offering harnesses the power of technology and connectivity to enhance people's everyday lives.

This launch signifies a fundamental shift for BT and EE, moving away from competing for market share in individual connectivity markets such as mobile, broadband, and TV - to a converged offering that serves a greater share of people's lives. This includes providing increased security for their homes, assisting children in getting a good night's sleep, and helping them achieve more flexible work arrangements while still being able to pick up their children from school.

The launch is accompanied by a pivotal multi-channel campaign that showcases how EE will elevate everyday experiences in Home, Learn, Work, and Game.