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AstraZeneca

Day-by-Day

SUMMARY

Day-by-Day is a personalised, live digital coaching service designed to help patients find a way forward after a heart attack.

After a heart attack, many people don’t change their lifestyles or refill their medication. In the US, 200,000 people a year go on to have a second heart attack.

We worked with 75 heart attack patients and caregivers to find out their real needs. By developing unique content, training a team of dedicated heart-health coaches, and using the latest technology, we created Day-by-Day, a live digital coaching service.

The result?

64% of patients started a new exercise routine.

17.1% improvement in the clinically recognised Patient Activation Measure (PAM) score.

40 health coach interactions per week.

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DIGITAS GLOBAL BRAND PRESIDENT