Senior Vice President, Account Director, CRM & Email Marketing

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

We’re looking for an outstanding Senior VP/Group Account Director who’ll lead the troops in driving this growth. It’s no small task, but it’s a fun and rewarding one. If you’re up for it, read on.

Job Responsibilities

• Build, nurture, and expand senior-level client relationships, serving as the trusted advisor and primary point of contact for all CRM and Email Marketing initiatives.
• Lead client communications, ensuring transparency, trust, and proactive management of client expectations, business needs, and strategic priorities.
• Translate client business goals into actionable CRM and Email Marketing strategies, ensuring alignment with broader brand and marketing objectives.
• Guide clients through CRM and Email Marketing program design, implementation, and optimization by facilitating collaboration across agency teams and client stakeholders.
• Deliver strategic presentations and recommendations to senior client stakeholders, providing clear rationale and actionable insights that drive buy-in and business growth.
• Proactively identify opportunities for account growth within CRM and Email Marketing, including upsell/cross-sell of new capabilities, platforms, or services.
• Oversee the financial health of client accounts, including forecasting, budgeting, and stewardship of client investments in CRM and Email Marketing.
• Resolve issues, escalate challenges, and manage client feedback with professionalism and a solutions-oriented approach.
• Lead internal teams in delivering best-in-class client service, fostering a culture of responsiveness, accountability, and excellence in all client interactions.
• Partner with other agency leaders to bring the full power of Digitas to clients, connecting CRM and Email Marketing with other capabilities for integrated success.
• Represent Digitas in client senior leadership meetings, industry events, and thought leadership forums as the voice of CRM and Email Marketing client management.

Day to day, your role will include:

You’ll develop high-level strategic plans, effectively utilize cross functional teams, and influence senior clients through your deep knowledge of the web and ability to pinpoint the smartest, most powerful strategies to solve client problems. 

• Eloquently articulating our views on owned and digital business philosophies, keeping clients up to date on industry context
• Actively establishing and growing senior-level client relationships based on trust, and leveraging these relationships in the development of business growth
• Developing cutting-edge, insight-driven integrated marketing programs, leveraging expertise across owned channels
• Demonstrating strong corporate citizenship through involvement in company events, learning forums, and other activities, serving as a member of the Digitas San Francisco Senior Leadership Team and Digitas Global Network
• Maintaining a strong understanding of changes in the client’s industry and how customer needs are adapting, and developing relevant case studies on client businesses
• Deliver strategic client presentations and providing recommendations that are concise, insightful, and on point
• Connecting to broader agency intellectual capital and bringing best practices to client engagements
• Owning client financials – including forecasts, budgets, and investments – and facilitating all legal contracts
• Developing team members through training and identifying areas for growth – you’ll demonstrate openness to hiring non-traditional talent and build a team bench by actively recruiting a best-in-class workforce
• Willingness to travel as needed – you’re open to new places, new faces, and new ideas

Qualifications

We’re looking for a talented Senior VP/Group Account Director with impressive work experience, including:

• A demonstrated powerful passion for marketing and proven success in bringing the best work to life
• Four years of college education, an MBA degree, and 15+ years of experience, including a strong, established history of interactive experience and client leadership in integrated marketing or a digital scope
• A refined understanding of how marketing, creative, planning, owned channels, technology, and analytics integrate
• Superior analytical skills, strategic thinking, communication, and presentation skills
• Extensive marketing knowledge across owned media, specifically email, site, app and social
• An impressive, demonstrated ability to effectively grow existing client relationships
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional Information