Senior Business Analyst

Company Description

Digitas is the global Marketing & Technology Services brand and part of the Publicis Groupe. Digitas Connected Marketing Agency proposition is based on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation. A Gartner Magic Quadrant Global Marketing Agency Leader for five consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices.

 

For more information visit www.digitas.com, where everything connects. https://linktr.ee/digitas_india

Specialties

Marketing Transformation, Digital Transformation, Customer Experience UX/UI, Design, Digita Assets Development, Product Development, Technology Consulting, Technology Development, Creative & Content, Digital Strategy, Digital Marketing, MarTech Consulting & Implementation, Brand Strategy, Online Marketing, SEO/SEM, Marketing Consulting, Marketing Automation, CRM, Loyalty Management, Data Strategy & Consulting, and Global Delivery Centre

Overview

Position Summary

The Senior Business Analyst will play a pivotal role in understanding and aligning business needs with technology solutions. This position involves collaborating with multiple stakeholders to ensure clarity on business requirement and successful project delivery that enhances business operations and strategies.

 

Key Responsibilities

Requirements Gathering and Analysis:

• Elicit and document business and functional requirements.
• Prioritize these requirements to ensure alignment with organizational goals.

 

Process Mapping and Improvement:

• Conduct analysis of current business processes.
• Develop and refine models for both current and future states to enhance efficiency.

 

Stakeholder Communication:

• Act as a liaison between stakeholders and technical teams.
• Manage expectations and resolve conflicts through effective communication.

 

Solution Design and Validation:

• Engage in the design and validation of technical solutions.
• Ensure these solutions meet thorough business needs.

 

Project Management Support:

• Assist project managers in planning and tracking project progress.
• Document project status and report to relevant stakeholders.

 

Change Management:

• Develop change management strategies.
• Manage implementation, including training and post-support activities.

 

Data Analysis and Reporting:

• Analyze and report on data, ensuring integrity for informed decision-making.

 

Compliance and Risk Management:

• Ensure adherence to regulations.
• Identify and manage risks associated with technology projects.

 

Documentation:

• • Stakeholder Analysis Document, As-Is and To-Be Process Documentation, Gap Analysis Document, Business Requirements Document (BRD), Process Flow Diagrams, Functional Requirements Document (FRD), Use Case Document, Requirement Traceability Matrix (RTM), User Stories, Change Request Document, Test Plan and Test Cases, User Acceptance Testing (UAT) Plan and Meeting Minutes